Editorial

Editorial 2 min read

Maybe there have been positive lessons to learn after all. This is a great piece we can recommend highly

Editorial 2 min read

FORTUNE: Coming out of a crisis, the boldest companies win

Marketing is a contact sport. We're a network of contacts who are going through the same pain as you. This is no time to hide.

Mike Todaro

Editorial 3 min read

To a Second Half of 2020 that's better than the FIRST one

We collect sayings. Here we share those that have to do with the pure power of networking.

Mike Todaro

Editorial 1 min read

HARVARD: Prepare for the U.S. and China to Decouple

Arguably, we’ve been headed towards this moment for a long while

Mike Todaro

Editorial 2 min read

HBR: We Need Better (Coronavirus) Masks

Reading this article again validates we were far ahead of the curve. While many still call for action, we acted on March 22 and have never looked ba...

Mike Todaro

Editorial 4 min read

Read: This Excellent Robin Report Article Featuring AAPN Members Target, PVH and Nordstrom

A great new piece on the Robin Report examines the ways that various companies have coped with the upheaval and uncertainty of the pandemic. Three of...

Mike Todaro

Editorial 2 min read

HBR: Lessons from Chinese Companies' Response to Covid-19

China was weeks ahead of the rest of the world in dealing with the pandemic and its fallout, so their experience is of interest.

Mike Todaro

Editorial 1 min read

HBR: You've Been Furloughed. Now What?

The economy has taken a serious plunge, and now the millions waiting for their careers to resume are faced with a new question: Should I wait for my f...

Melanie Evans

Editorial 1 min read

Marketing Words that SELL, a Simple List

For every 100 words you write, make sure that 75% are words of five letters or less !!

Mike Todaro

Editorial 2 min read

HBR: The Pandemic Has Exposed the Fallacy of the "Ideal Worker"

The COVID-19 pandemic is changing perceptions and realities about all kinds of things, especially the way we work.

Mike Todaro

Editorial 2 min read

HBR: You're Not Powerless in the Face of a Layoff

At AAPN we're here to network and through it, to help.