Gen Z - those born between 1995 and 2012 - are making a splash in many ways, and are increasingly spending their own money on all kinds of things - including a lot of apparel. Gen Z is also leading the charge when it comes to action on climate change, from protest movements to consumption changes.
This means that in our industry we all need a better understanding of them, especially when it comes to what they are looking for from apparel companies and the supply chains that feed them. This report - which you can read and download here - offers some great insights.